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Established Since 2015

Welcome to Homemade wholesome!

Our History

When I first started exploring the world of baking, I had no idea what I was doing. I knew the basics—you need flour, sugar, eggs, and butter (or some combination thereof)—but that was about it. So when it came time to make something, I turned and trusted my instincts. The first recipe that caught my eye was for healthy peanut butter and granola mix. I remember thinking, “Hey, I like peanut butter, and I like granola. This could be good.” And boy, was I right. This recipe was simple and easy to follow, and it turned out great. The peanut butter and granola mix was the perfect combination of sweet and salty, and it was so addictive that I made a second batch the next day. From then on, I was hooked on baking. Healthy Peanut Butter and Granola Mix will always have a special place in my heart as the recipe that started it all. These are the brownies that make you want to close your eyes and savor every bite. They’re made with premium chocolate, butter, and eggs for a rich, decadent flavor. And they’re dense, fudgy, and moist – everything a perfect brownie should be. You won’t be able to resist these! So if you’re in the mood for something chocolatey and indulgent, give these a try. You won’t be disappointed.

Story Time!

I think; I forgot to mention that my very first batch of brownies (Before Proper launching) was sponsored by the Governor House Sindh Karachi. They wanted something special for an event. So, I made these super chocolaty, fudgy brownies for the attendees and the guests of the Event and I kid you not they vanished within a second with lots of praise & appreciation. Also, I’m the trendsetter in the whole of Pakistan for introducing the seasonal Fudge Brownie range which includes l Orange Chocolate & strawberry Chocolate fudge Brownies, made up of Fresh finest seasonal fruits. Now that I’ve put an end to my ted talk, let me just say that life is too short to not go out and chase your dreams. Taking risks might seem scary, but it’s always worth it in the end. So go out there and live your life to the fullest! Thank you for your time.

Our Achievements

The Crafter's Guild

Homemade Wholesome has participated in the Exhibitions organized by The Crafters Guild more than Thrice and we can confidently say that The stall by Homemade Wholesome gets Completely Sold Out within a few hours.
We are proud to be able to make such treats for your Taste Buds.

Masterclass Culinary Award

We take Pride that, Ms. Urooj Saeed, the founder of Homemade Wholesome, well known for her Self Taught Baking skills has been Awarded by The Masterclass Pakistan, under the category of Digital Food Community. We count it as one of our biggest achievements.

Women Who Inspire

Ms. Urooj Saeed was awarded for her work by The Crafters Guild, among many known Women Entrepreneurs and Celebrities who have contributed to the community and inspired so many.

Foodpanda SHeroes

Ms. Urooj Saeed has also been recognized by FoodPanda as one of the Sheroes. As she is one of the women who are courageous, powerful, and confident and is one of the Unsung Women Heroes of our Nation. What a proud moment!

Chef Kahani - Unilever

Ms. Urooj Saeed was also featured by Unilever, in their Category “Chef Kahani” where they interviewed her and represented her story with achievements. We take immense pride in her never-ending achievements.

Daily Achievements

We keep Boxes of Brownies Available with us for immediate delivery to satisfy the unexpected Cravings of our Customers, and we get SOLD OUT on daily basis, which itself is a HUGE ACHIEVEMENT for us. Alhamdulillah, for the love and support we have been getting.


Since Homemade Wholesome has gained its name on different platforms, Femprow is one of those standard Platforms. Morning with Shaista, a morning show hosted by very popular Dr. Shaista Lodhi, invited Ms. Urooj Saeed to her Morning Show where she showcased her Outstanding work.


Tripscon has Invited Mr and Mrs Saeed (Owner & CEO of Homemade Wholsome) as a Guest Speaker to an Event tomorrow. This event is hosted for all the HomeChefs that aspire to grow their businesses and digitalise it.



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